The simplest answer is to be prepared to work hard, but above all, to be creative. So how do you build a user base when you have a great idea but very little money. Nobody is going to use a taxi service if there are no drivers, and no drivers will sign up to a taxi service if they have no customers to serve. This is very similar to the classic chicken and egg situation, which comes first? In regards to a start up let’s consider Uber.
This is especially true for multisided user based platforms like Uber or Tinder which rely on users to provide both services. But no matter how great your idea is, it means nothing nobody is using it or even knows about it.įor many new companies this can be a huge challenge, attracting you initial customers or users. At the centre of any successful business is a great idea.
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